Retail Marketing Manager

We’re looking for a Marketing thought leader, network builder, and natural motivator that can move the needle with people, projects and strategy. 

In this role, you will have the opportunity to lead the creation and go-to-market strategies for retail parts product marketing on behalf of Kenworth and Peterbilt dealers and TRP stores in North America. Additionally, you will head up our customer loyalty program, dealer advertising software and asset creation to enhance retail promotions through positive customer experiences. On backend systems, your knowledge and experience will drive analytics initiatives to leverage customer data for personalized digital communications and product offers. Your proven leadership skills will contribute to the growth and development of your team which includes the Retail Promotions Manager, Marketing Support Manager and the Marketing Analyst team. Externally, your relationships will span project management with vendor partners, joint initiatives with other departments, and regular communication with the PACCAR Parts dealer network. 

Job Functions / Responsibilities

• Lead development and implementation of consumer-focused loyalty program and dealer advertising strategies to drive incremental retail sales growth. 
• Provide strategic direction and oversight to Retail Promotions Manager, Marketing Support Manager and Retail Marketing team.
• Leverage data analytics to increase customer acquisition, engagement, and retention.
• Manage large-scale Dealer Business System integrations and program enhancements. 
• Develop creative marketing initiatives, assets and platform enhancements with external vendor partners to drive customer engagement and reduce customer acquisition cost. 
• Work with dealers and outside sales teams to grow program participation.
   

Qualifications & Skills

• Bachelor’s degree in business, marketing, communications, technology, or related field required. Master’s Degree preferred.
• Minimum 7 years related experience required.
• Minimum 5 years of leadership/supervisory experience with demonstrated abilities in problem solving, project management and change management desired.
• Experience implementing and managing marketing or consumer-focused programs.
• Experience in data management, CRM, and data analytics technologies.
• Experience working in sales and marketing either at OE, WD, or dealer level.
• Strong database marketing and analysis experience.
• Customer lifecycle marketing experience preferred.
• Ability to develop retail-focused strategies that drive incremental sales. 

• Creative vision for growing loyalty program membership and personalized marketing efforts. 
• Proven ability to lead team members and projects across departments and/or with external vendor partners.
   

PACCAR Benefits:
 

• As a U.S. PACCAR employee, you have a full range of benefit options including:
• 401k with up to a 5% company match
• Fully funded pension plan that provides monthly benefits after retirement
• Comprehensive paid time off – minimum of 10 paid vacation days (additional days are provided with additional seniority/years of service), 12 paid holidays, and sick time
• Tuition reimbursement for continued education
• Medical, dental, and vision plans for you and your family
• Flexible spending accounts (FSA) and health savings account (HSA)
• Paid short-and long-term disability programs
• Life and accidental death and dismemberment insurance
• EAP services including wellness plans, estate planning, financial counseling and more
• This position is eligible for a holiday gift
   

Salary Range:

At PACCAR, we value talent and promote growth and development. We carefully consider numerous compensation factors including your education, training, or experience. The salary range for this position is $110,600 - $156,310 annually. Additionally, this role is eligible for the full range of benefit options listed above.
 
Additional Information:

• PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.
• PACCAR Parts is an E-Verify Employer
• PACCAR has success with diverse teams of employees working together to achieve excellent results. Having a diverse and inclusive work environment ensures PACCAR has the talent needed to conduct business today and in the future by leveraging different backgrounds, skills, and viewpoints. We believe diversity in the workplace increases innovation, results in better decisions and increases employee engagement.

Division Information  

PACCAR Parts is the global provider of aftermarket parts and services to support Kenworth, Peterbilt, DAF and TRP dealers around the world.  This includes 19 distribution centers globally that support 2,300 dealerships and over 1,000,000 customers.  Aftermarket support includes world class customer centers that deliver industry leading uptime in conjunction with our outstanding supply chain that delivers record levels of inventory availability for dealers and customers. 
 

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of premium light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates and also provides customized financial services, information technology and truck parts related to its principal business.
 

Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!