Connected Services Marketing Manager Job

Date: May 24, 2023

Location: Lewisville, TX, US, 75067

Company: PACCAR

Company Information

PACCAR, Inc. is a Fortune 500 company established in 1905 and is recognized as a global leader in the commercial vehicle, financial, and customer service fields. PACCAR is a global technology leader in the design, manufacture, and customer support of high-quality light-, medium- and heavy-duty trucks under its internationally recognized brands Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and provides customized financial services, information technology and truck parts related to its principal business.


Your next career move is waiting at PACCAR whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services. Join the PACCAR team today!


Division Information

PACCAR’s Information Technology Division (ITD), located in Renton, WA utilizes cutting-edge technology to provide systems development, consulting, voice and data communications services to the entire Corporation, which has high visibility in the technology sector.


The Role

Connected Vehicle Services Marketing and Sales team is responsible for promoting how PACCAR is revolutionizing the vehicle ownership experience with the development of innovative services delivered to connected-enabled vehicles. Responsibilities include defining connected vehicle service offerings, ensuring a consistent user experience across brands and channels, developing and executing go-to-market strategies of new services, and business development of the eco system of connected third party services.


The Connected Services Marketing Manager is part of Global team responsible for the creation and execution of marketing and sales strategies to realize revenue targets.  We are looking for a strong commercial personality that is able to enhance existing commercial relationships and find new markets where our data and platforms add value.


Job Functions/Responsibilities

  • Conduct market research to develop competitive positioning, identify new markets and customers, monitor demand for products and services, and track the effectiveness of marketing strategies and campaigns
  • Conduct pricing research and analysis to ensure competitive product and service pricing
  • Work closely with the product teams to develop accurate sales forecasts that ensure the sale and profitability of connected services
  • Develop go-to-market strategies with corresponding value propositions, including launch and captivity tactics, that drive customer value and monetization opportunities
  • Work with cross-functional marketing teams across PACCAR to support go-to-market plans
  • Develop and execute programs that ensure customer account activations, increase portal utilization, and drive subscription renewals
  • Create and deliver effective product training programs for dealers, customers, and internal PACCAR stakeholders
  • Manage the customer journey to ensure an excellent customer experience
  • Collaborate, participate, and coordinate in trade shows and other promotional activities
  • Serve as a subject matter expert for the connected services product area
  • Manage and supervise up to five individuals
  • This role reports to the Global Director Marketing & Sales, GCS
  • Ability to work flexible schedule as business needs dictate
  • Ability to travel between 25-50%



•     5+ years related experience; B2B Connected Services & Automated Services preferred

•     Knowledge of the principles of business management and processes of transport companies and dealerships

•     Knowledge of and experience in the field of Connected Services

•     Proven leadership, analytical, and business development skills

•     Excellent interpersonal and presentation skills, with proven ability to influence others

•     Supervisory experience preferred



  • Bachelor’s degree in business administration, marketing; Master’s degree preferred


PACCAR Benefits

As a U.S. PACCAR employee, you have a full range of benefit options including:

  • 401k with up to a 5% company match
  • Fully funded pension plan that provides monthly benefits after retirement
  • Comprehensive paid time off – minimum of 10 paid vacation days (additional days are provided with additional seniority/years of service), 12 paid holidays, and sick time
  • Tuition reimbursement for continued education
  • Medical, dental, and vision plans for you and your family
  • Flexible spending accounts (FSA) and health savings account (HSA)
  • Paid short-and long-term disability programs
  • Life and accidental death and dismemberment insurance
  • EAP services including wellness plans, estate planning, financial counseling and more


Diversity & Inclusion

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability corporation. Having a diverse and inclusive work environment ensures PACCAR has the talent needed to conduct business today and in the future by leveraging different backgrounds, skills, and viewpoints. We believe diversity in the workplace increases innovation, results in better decisions, and increases employee engagement.


PACCAR’s IT Division promotes Diversity and Inclusion through mentorship, events, celebrations, and affinity groups. The IT Division has an active Diversity Council and supports initiatives and activities for all. PACCAR supports women through the PACCAR Women’s Association (PWA), Women in Trucking, and Women in Technology International (WITI). Educational awareness programs such as Unconscious Bias, Male Allyship and Inclusive Leadership are just a few of many trainings offered. PACCAR is a supporter of PRIDE and celebrates many different multi-cultural events.


Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability. At PACCAR, we value talent and promote growth and development. We carefully consider numerous compensation factors, including your education, training, or experience. 

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: Market Research, Marketing Manager, User Experience, Marketing, Research, Technology, Customer Service