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Medium Duty Marketing Manager Job

Date: Jun 16, 2021

Location: Kirkland, WA, US

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF Trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Kenworth Truck Company

The Kenworth marketing team is seeking a skilled and motivated manager to join our fast-paced and growing organization. We need a hybrid professional who can maintain a technical understanding of Kenworth’s medium duty lineup while also developing inventive marketing campaigns to drive market growth. Be a part of the World’s Best marketing team and help us grow our market presence and customer engagements with the newest medium duty lineup in the industry!


Here's what you will do in this role:

  • Go-to-Market Strategy

Manage the go-to-market medium duty strategy. Serve as the voice of the customer in conversations with Program Management and Engineering to drive important product initiatives and ensure customer goals and market share are considered at every point in the roadmap.

  • Market Intelligence

Be at the forefront of the latest products and technologies. Analyze market and customer data to develop regional and segment specific market strategies. Initiate marketing actions to influence sales outcomes and achieve growth targets,

  • Content Marketing

Shape our content marketing efforts by defining what content Kenworth needs to create via what channel, reassessing and optimizing as necessary.

  • Marketing Plans and Event Management

Develop and implement marketing plans, including promotional programs, new product introductions, and other marketing projects as needed. Support trade show and event planning by identifying event goals, content, promotion strategy, and customer experience.

  • Sales Training Strategy

Support Kenworth’s sales training program. Lend your voice to the programming to ensure training is consistent with sales strategy and overall business goals.

  • Leadership

Develop a strong vision for medium market share growth and be prepared to go the extra mile to ensure that your goals become a reality. Present to various audiences, including leadership team, customers, dealers, internal departments, and other PACCAR entities to communicate actions needed to ensure success.


Qualifications and Skills:

  • Interpersonal

A candidate for this position must have an ability to prioritize tasks, understand business goals, oversee multiple projects at once, respond to inquiries in a timely manner, be flexible and welcoming to change, and be self-motivated.

The candidate should have strong communication skills and act as a gateway to efficient and effective cross-functional collaboration.

  • Leadership/People

The candidate must additionally demonstrate strong leadership qualities and ability to influence both cross-functional teams and top management.

Candidate must be capable of presenting sales and marketing initiatives to the leadership team.

  • General:
    • Bachelor's Degree required. Masters’ Degree a plus.
    • 5+ years of relevant work experience, with ability to demonstrate success in one or more of the following areas:
    • North American trucking industry
    • Program management
    • Trade show/event planning
    • Content or Product Marketing
    • Travel up to 40% of the time. Ability to travel more is considered a plus.  


Why work for PACCAR/Kenworth?

  • Global Fortune 500 company with a wide array of growth and development opportunities.
  • Work alongside experienced goal-oriented colleagues recognized as experts in their fields.
  • Support and/or design the commercial vehicles of the future with a focus on emerging technologies such as electric and autonomous trucks
  • Medical, dental and vision insurance plans for you and your family.
  • Paid Time Off – vacation, paid holidays and sick leave.
  • 401k with 100% company match, AND a company paid pension plan after 5 years.
  • Tuition reimbursement for continued education – eligible after 1 year of service.


Additional Job Board Information

PACCAR promotes equal employment opportunities by implementing policies and practices that ensure employees and applicants are not discriminated against because of their race, color, religious creed, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, mental or physical disability, medical condition, genetic information, military or veteran status or other legally protected status. This applies to recruitment, selection, placement, promotion, termination, rates of pay, and other conditions of employment.

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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