Share this Job

Marketing Brand Manager - Connected Truck Job

Date: Jan 15, 2022

Location: Kirkland, WA, US, 98033

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks.  PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium-, and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.  PACCAR also designs and manufactures advanced diesel engines, provides financial services and information technology, and distributes truck parts related to its principal business.

Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Kenworth Truck Company

Kenworth Truck Company is the manufacturer of The World’s Best® heavy and medium duty trucks. With an excellent heritage of quality, innovation and technology, Kenworth has played an essential role in the development of trucks that are more fuel efficient, productive and economical to operate. Today, Kenworth is pushing the technology envelope with the introduction of battery electric vehicles, and exploration of fuel cell electric vehicles, and autonomous driving systems. Kenworth’s Internet home page is at


Requisition Summary

The Kenworth marketing team is seeking a skilled and motivated manager to join our fast-paced, growing organization. The Marketing Operations Manager will be responsible for show truck and trade show management and will focus on ensuring Kenworth has the right product mix representation at industry events.  This role is critical to the growth of Kenworth sales and marketing! We need a hybrid professional who pays meticulous attention to detail, is highly organized, can work to a deadline, and is apprised of industry.



Here is what you will do in this role:

Marketing and Sales Fleet Management

  • Facilitate conventional and electric truck moves and coordinate detailing for the fleet in various trade shows, customer events, and corporate functions.

  • Optimize routes and source alternative vendors to minimize truck shipping costs.

  • Implement cost saving measures to reduce yearly spend.

  • Negotiate supplier-leased truck terms and conduct application audits to ensure compliance.  

  • Track components on each trade show truck and bill suppliers in accordance with agreement terms.

  • Plate and license each truck in state of operation.

Fleet Demos

  • Manage the 5 sales demo trucks across North America, including licensing, insuring, and leasing, where applicable.

  • Coordinate charging plan for all trade shows, customer events and corporate functions, including hardware and software compatibility.

New Product Support

  • Secure customers for QV and VV pilot programs.

  • Order prototype parts for marketing fleet.

  • Manage retrofits when production parts become available.

Trade Show Management

  • Serve as industry Point of Contact for trade show event coordinators

  • Register Kenworth for approved trade show participation

  • Coordinate booth layout with selected vendor

  • Remit payment and track expenses, provide monthly report to Marketing Director

  • Order collateral and giveaways for shows

  • Coordinate with customers to feature trucks in trade show booths.


Qualifications and Skills:


  • A candidate for this position must have an ability to prioritize tasks, complete multiple tasks in a timely manner, be flexible and welcoming to change, and be self-motivated.

  • The candidate should have strong communication skills and act as a gateway to efficient and effective cross-functional collaboration.


  • The candidate must additionally demonstrate strong leadership qualities and ability to influence both cross-functional teams and top management.

  • Candidate must be capable of presenting sales and marketing initiatives to the leadership team.


  • Ideal candidate seeks to stay up to date with the latest products and technologies.

  • Demonstrated relevant work experience and project management

    • Possesses familiarity with one or more of the following:

      • Kenworth products

      • Trade show event planning

      • In-depth marketing experience


  • Bachelor's Degree required. Masters’ Degree a plus.

  • Travel up to 25% of the time. Ability to travel more is considered a plus.  

  • CDL or willingness to obtain a CDL a plus.


Why work for PACCAR/Kenworth?

  • Global Fortune 500 Company with a wide array of growth and development opportunities.

  • Work alongside experienced goal-oriented colleagues recognized as experts in their fields.

  • Support and/or design the commercial vehicles of the future with a focus on emerging technologies such as electric and autonomous trucks

  • Medical, dental and vision insurance plans for you and your family.

  • Paid Time Off – vacation, paid holidays and sick leave.

  • 401k with 100% company match, AND a company paid pension plan after 5 years.

  • Tuition reimbursement for continued education – eligible after 1 year of service.


Additional Job Board Information

PACCAR promotes equal employment opportunities by implementing policies and practices that ensure employees and applicants are not discriminated against because of their race, color, religious creed, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, mental or physical disability, medical condition, genetic information, military or veteran status or other legally protected status. This applies to recruitment, selection, placement, promotion, termination, rates of pay, and other conditions of employment.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Branding, Medical, Brand Manager, Manager, Marketing, Healthcare, Management