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Market Intelligence Manager (GR25/31) Job

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Date: Nov 28, 2018

Location: Kirkland, WA, US

Company: PACCAR

KENWORTH TRUCK COMPANY

JOB DESCRIPTION

 

POSITION:                                       Market Intelligence Manager

 

JOB OVERVIEW:

 

Manage Kenworth market intelligence tracking, analyzing, and reporting processes.

 

JOB FUNCTIONS / RESPONSIBILITIES:

  • Manage Kenworth strategic marketing plan. Update the marketing plan throughout the year as required. Present the marketing plan and progress towards goals on a regular basis.
  • Manage Kenworth reporting processes for key marketing metrics, including retail sales, net orders, Polk registrations, and other data.
  • Develop strategic marketing reports to identify and explain key business trends.
  • Analyze sales data in order to track product and market trends.
  • Track competitors in order to identify competitive opportunities and threats.
  • Lead Kenworth marketing analytics initiatives.
  • Manage system administration for Vehicle Registration.
  • Develop new dashboards and other creative processes for analyzing, tracking, visualizing, and presenting market intelligence data.
  • Represent Kenworth at industry events, maintaining relationships with key industry analysts and research organizations.
  • Analyze industry and customer data in order to prepare market size, model mix and other marketing forecasts.
  • Optimize data gathering, analysis and reporting processes.
  • Prepare and present selected economic and industry reports to key management personnel.
  • Develop processes for tracking ‘pulse of the market’ anecdotal trends from the sales team, dealers, and other field sources.
  • Support marketing and senior management with data analysis as required.
  • Support Greenhouse Gas (GHG) tracking and analysis activities as required.

QUALIFICATIONS / SKILLS:

 

  • Bachelor’s degree in business administration, marketing, statistics or appropriate field required; MBA or advanced degree is highly desirable. 
  • 2-5 years related experience desired.  
  • Effective verbal and written communications skills; ability to work with senior management.
  • Strong PC skills including working with Access databases and Excel spreadsheets required. 
  • Experience with creating Tableau dashboards desired.
  • Experience with predictive analytics and / or machine learning a plus.
  • Demonstrated research acumen. 
  • Strong analytical skills.
  • Up to 10% travel required.

 

 


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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