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Marketing Segment Manager - Powertrain and Technology Job

Date: May 28, 2021

Location: Denton, TX, US

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Peterbilt Motors Company
On highways, construction sites, city streets, logging roads - everywhere our customers earn their living - Peterbilt's red oval is a familiar symbol of performance, reliability and pride.  Peterbilt has reigned as America's premium quality truck manufacturer since the company's founding in 1939. Our dedication to deliver products and services focused on improving customers' performance, image, profitability and peace of mind truly makes Peterbilt the Class of the Industry.

Requisition Summary

The Marketing Segment Manager – Powertrain and Technology sets the strategic vision for branding, product positioning and marketing strategy for powertrain and technology, including electric vehicles and connected services, across product lines through a comprehensive understanding of Peterbilt products and customer needs.  This position also provides sales support, participates in industry activities and closely collaborates with a broad group of stakeholders to champion initiatives.  It is critical that this individual is passionate and an excellent communicator with good product knowledge to thrive in a dynamic fast-paced environment.

Job Functions / Responsibilities

  • Develop comprehensive marketing plans for new product launches and current product promotion
  • Conduct market segmentation studies and identify growth opportunities, as well as marketing and sales actions to achieve them
  • Conduct market immersion studies and provide voice of the customer feedback to internal stakeholders across the organization with key focus on developing recommendations for product enhancements
  • Develop sales resources such as competitive comparison guides, presentations and reference material
  • Support sales initiatives through direct customer interface, product content/pricing recommendations and product training
  • Author high profile and review all relevant Trucks Sales Bulletins
  • Conduct seminars and webinars for external audiences such as body builders, dealer sales and media
  • Participate in product development activities including the Product Creation Process and design reviews
  • Participate in customer and industry events including coordination of relevant show themes and product displays
  • Up to 35% travel required

Skills / Competencies


  • Strong business acumen
  • Superior written and oral communication skills.  Must be comfortable presenting to large audiences.
  • Good technical product knowledge
  • Excellent organizational skills and a high level of attention to detail
  • Self-motivated with the ability to work under pressure, meet tight deadlines and prioritize and manage multiple tasks, projects and deadlines with enthusiasm and without jeopardizing quality


  • B.S/B.A. Degree in Marketing, Engineering, Business Administration or related field required.  MBA preferred.
  • Three to five years product experience in the trucking industry or related field
  • Proven ability to work in a team oriented, multi-functional business environment with demonstrated leadership skills
  • Proficiency with Microsoft Office Word, Excel, Access and PowerPoint.

Why work for PACCAR/Peterbilt?

  • Competitive salary, 401k with a 5% match, AND a company paid Pension Plan after 5 years of service.
  • Medical, dental, and vision insurance plans for you and your family.
  • Comprehensive Paid Time Off – Vacation, Paid Holidays, and Sick Leave.
  • Tuition Reimbursement for continued education – eligible after 1 year of service.
  • Global Fortune 500 company with a wide array of growth and development opportunities.
  • Work alongside experienced goal-oriented colleagues recognized as experts in their fields.

Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability. Peterbilt promotes Diversity and Inclusion through mentorship, events, and affinity support groups – The Diversity Council, Peterbilt Women’s Initiative (PBWin), Veterans Group, and ADVOCATE (An LGBTQ support group).

Nearest Major Market: Denton
Nearest Secondary Market: Dallas

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