Share this Job

Digital Marketing Manager Job

Date: Mar 1, 2023

Location: Denton, TX, US, 76205-7864

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Peterbilt Motors Company
On highways, construction sites, city streets, logging roads - everywhere our customers earn their living - Peterbilt's red oval is a familiar symbol of performance, reliability and pride.  Peterbilt has reigned as America's premium quality truck manufacturer since the company's founding in 1939. Our dedication to deliver products and services focused on improving customers' performance, image, profitability and peace of mind truly makes Peterbilt the Class of the Industry.

Requisition Summary

The Digital Marketing Manager (DMM) will develop, implement, monitor and optimize Peterbilt’s digital marketing efforts across all digital platforms.  The DMM should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution to increase brand awareness and customer engagement. 

Job Functions/ Responsibilities

  • Plan and execute all digital marketing efforts, including website, SEO, email, social media and display advertising campaigns to drive customers to company’s digital platforms and increase social engagement.
  • Develop engaging content for website, social platforms, graphics/videos, email campaigns, newsletters, etc.
  • Manage website and implement frequent updates to ensure positive customer experience.
  • Manage social media platforms to ensure consistency of brand message and maximize brand awareness.
  • Analyze website traffic, improve search rankings through SEO (Google Analytics, Google AdWords) and develop paid search strategy. 
  • Generate monthly reports on website and social media performance to guide management on appropriate levels of spending and focus to achieve desired results.
  • Constantly assess competitive landscape and identify new trends, platforms or emerging technologies.
  • Prepare and manage the digital marketing budget.


  • Bachelor’s degree in Marketing, Digital Marketing or relevant field is required.
  • A minimum of 5 years’ experience in digital marketing.
  • Demonstrable experience in development and execution of digital marketing strategies including SEO, email, social media and display advertising campaigns.
  • In-depth knowledge of various social media platforms, best practices and website analytics.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Experience with use of Google Analytics, Google AdWords and other relevant sites.
  • Highly creative with excellent analytical abilities.
  • Outstanding written, verbal and interpersonal communication skills.
  • Up-to-date on the latest trends and technologies in digital marketing.


Why work for PACCAR/Peterbilt?

  • Competitive salary, 401k with a 5% match, AND a company paid Pension Plan after 5 years of service.
  • Medical, dental, and vision insurance plans for you and your family.
  • Comprehensive Paid Time Off – Vacation, Paid Holidays, and Sick Leave.
  • Tuition Reimbursement for continued education – eligible after 1 year of service.
  • Global Fortune 500 company with a wide array of growth and development opportunities.
  • Work alongside experienced goal-oriented colleagues recognized as experts in their fields.

Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability. Peterbilt promotes Diversity and Inclusion through mentorship, events, and affinity support groups – The Diversity Council, Peterbilt Women’s Initiative (PBWin), Veterans Group, and ADVOCATE (An LGBTQ support group).

Job Segment: Marketing Manager, SEM, Web Design, SEO, Advertising, Marketing, Creative