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Marketing Operations Analyst Job

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Date: May 23, 2019

Location: Bellevue, WA, US

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
 
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

Division Information

PACCAR Leasing, a PACCAR division, was founded in 1980 to provide premium Kenworth and Peterbilt vehicles to leasing and rental customers. PacLease is one of the fastest-growing commercial truck leasing companies in the transportation industry. With independent and company-owned locations throughout the United States and Canada, PacLease provides customized full-service lease, rental, and contract maintenance programs designed to meet your specific fleet needs.

 

Requisition Summary

The Marketing Data Analyst provides overall marketing support to PACCAR Leasing by creating strategic digital marketing plans utilizing campaign data, industry trends and market research.  The position is responsible for maintaining the division sales CRM system for new user set up and marketing campaign creation and program tracking.  The chosen individual will create reports using Tableau to track market share, vehicle residuals and supplier program take rates.  The position works alongside with the events and branding specialist and reports to the PLC Marketing Manager.

Job Functions / Responsibilities

  • Provide guidance and support for enhancing PLC’s current Digital Marketing efforts and developing/launching new initiatives.
  • Analyze PacLease digital media Marketing data to help develop benchmarks, optimization strategies and recommendations.
  • Conduct marketing campaign ROI reporting/analysis to tie marketing’s efforts to sales revenue.
  • Work in close collaboration with the Events & Branding Specialist.
  • Serve as main business lead for Microsoft Dynamics CRM system administration.
  • Conduct strategic research and gather market intelligence to drive product/positioning decisions as well as to support management decisions.
  • Analyze internal and external data for trends using statiscal research and methods and make business recommendations based upon data conclusions.
  • Create sales, marketing and executive key indicator dashboards.
  • Manage PACCAR Leasing residual value matrix and update accordingly based upon relevant internal and external data. 
  • Lead and participate in Six Sigma based project teams and duties as assigned.

Skills Required

  • Organizational and multi-tasking skills. Must be able to prioritize workload and work on multiple projects simultaneously.
  • Detail oriented.  Experience managing large volumes of data, conducting strategic research and report generation required.
  • Strong Excel, Acces and/or Tableau skills.
  • Familiarity with CRM systems.  
  • Strong project management skills.
  • Effective in interfacing with senior managers within PACCAR, Dealers, customers and suppliers.

Education/Training Desired

  • 3 or more years experience in advanced research and data analytics techniques.
  • Knowledge about PACCAR Leasing products, competitors, and the transportation Class 8 and Medium Duty industry desired, not required.
  • Understanding of Kenworth and/or Peterbilt truck specifications a desired, not required.

Education

  • Bachelor's Degree in Business Administration, Marketing or related field required.

Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Operations Manager, CRM, Operations, Marketing, Research, Technology