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Brand Marketing Programs Manager Job

Date: Jan 12, 2022

Location: Renton, WA, US, 98055

Company: PACCAR

Position Summary

Create and implement programs and strategies for marketing communications on behalf of PACCAR Parts Genuine and TRP aftermarket brands and Kenworth and Peterbilt dealers in North America. Responsibilities include direction and oversight of branded advertising, merchandising, product packaging, multi-media, event marketing, and other communications programs as required. Requires high degree of specialized communications design and implementation knowledge. Position integrates with PACCAR Parts Marketing teams globally and works independently as well as under direct supervision of senior management. 

Job Responsibilities

  • Provides strategic direction on all branding functions. Works with internal stakeholders and external creative services and graphic suppliers to supervise, design and coordinate consistency of image and message across all North American PACCAR branded parts and service advertising, promotion and merchandising materials.
  • Coordinates with Retail Marketing Manager, Digital Marketing Manager and National Dealer Training Manager on programs related to the RPM dealer direct advertising, loyalty marketing, email advertising, events and dealer training programs.
  • Directs Creative Services Manager & Special Programs Manager positions in creation and implementation of multi-media projects, service marketing materials, exhibitions and packaging design. 
  • Directs Communications Specialist positions(s) in the development and delivery of national brand advertising campaigns, annual public relations programs as well as support assignments for other marketing programs as needed.
  • Provides strategic direction and oversight to Retail Merchandising Manager responsible for annual dealer merchandising programs.
  • Directs and monitors Multi-Media Manager in development and coordination of Division presentations, video and related graphics projects. 
  • Manages development of content for monthly Marketing Campaign link on dealer website and the PACCAR Parts homepage.


  • Knowledge of print and multi-media production processes and ability to negotiate pricing and terms with vendors.
  • Project Management knowledge as it applies to the creative development and finished production of branding, advertising, e-mail campaigns, events, merchandising and promotional marketing materials.
  • Ability to direct and critique copy and graphics for advertising, merchandising, promotional marketing materials and internal communications. 
  • Ability to manage multiple strategic and tactical tasks.
  • Proficiency in Microsoft Office Suite: Word, PowerPoint, Excel a must. 


  • Bachelors Degree in Marketing, Advertising, Communications or equivalent program
  • Masters Degree in Marketing Communications, Management or related field a plus. 
  • 5-7 Years experience in managing and implementing marketing communications programs 


Company Information 

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

Why work for PACCAR?

•    Competitive salary, 401k with a 5% company match, AND a company paid Pension Plan
•    Medical, dental, and vision insurance plans for you and your family
•    Comprehensive Paid Time Off – Vacation, Paid Holidays, and Sick Leave
•    Tuition Reimbursement for continued education 
•    Global Fortune 500 company with a wide array of growth and development opportunities
•    Work alongside experienced goal-oriented colleagues recognized as experts in their field

Division Information 
PACCAR Parts is the global provider of aftermarket parts and services to support Kenworth, Peterbilt, DAF and TRP dealers around the world.  This includes 18 distribution centers globally that support 2,200 dealerships and over 1,000,000 customers.  Aftermarket support includes world class customer centers that deliver industry leading uptime in conjunction with our outstanding supply chain that delivers record levels of inventory availability for dealers and customers.  

Additional Information 

•    Relocation assistance may be available for this position. 
•    PACCAR Parts is an eVerify Employer.
•    PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.
•    PACCAR has success with diverse teams of employees working together to achieve excellent results. Having a diverse and inclusive work environment ensures PACCAR has the talent needed to conduct business today and in the future by leveraging different backgrounds, skills, and viewpoints. We believe diversity in the workplace increases innovation, results in better decisions and increases employee engagement.

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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