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Bi-Lingual Marketing Analyst/ Sr. Marketing Analyst Job

Date: May 9, 2022

Location: Renton, WA, US, 98055

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

Division Information

PACCAR Parts is the global provider of aftermarket parts and services to support Kenworth, Peterbilt, DAF and TRP dealers around the world.  This includes 19 distribution centers globally that support 2,200 dealerships and over 1,000,000 customers.  Aftermarket support includes world class customer centers that deliver industry leading uptime in conjunction with our outstanding supply chain that delivers record levels of inventory availability for dealers and customers. 

Requisition Summary

Join an award-winning marketing team to help support, drive sales and results for more than 900 Kenworth and Peterbilt dealers and TRP Retail Stores in the U.S. and Canada.  As a Marketing Analyst you are responsible for providing sales and marketing management support for effective execution of PPD marketing and advertising programs that engage prospects and evoke desired actions. 

Job Functions / Responsibilities

•    Evaluate and execute a marketing plan for an assigned group of dealerships.  Requires project planning, creative management, coordination with multiple departments within PPD, and our outside advertising agency to ensure success of marketing and advertising programs.  
•    Strong analytical and communication skills required to coordinate creative development, maintain program participation, recommend products to advertise and suggest dealer inventory to support promotions.  
•    Proactive suggestions and ability to analyze product movement and success factors by dealer location as it relates to promoted product. 
•    Ability to collaborate with the Loyalty team and support the Loyalty platform. Help with increasing membership sign up and program utilization.
•    Identify, analyze and solve District Parts Manager (DPM), dealer and customer issues, including offer, payment and discrepancy questions. Communicate directly with dealers and DPM’s expedite resolutions to questions or issues
•    Manage report generation, performance metrics and ad hoc reports as needed.   
•    Assist in various online and classroom dealer training events, including Parts Essentials, RPM Expos and other dealer meetings as needed.
•    Present promotion information to internal and external customers.


•    Bachelor’s degree in Business or Marketing, or related field required
•    Minimum of three years business, marketing, advertising, inside sales or telemarketing experience 
•    Skilled in Excel and Access. Query and database management experience helpful
•    Proficiency with database management/design, queries and data organization
•    Ability to gather and analyze data, identify areas of opportunity and deliver improvements 
•    Experience with data visualization tools such as Tableau
•    Effective communication and problem-solving skills
•    Highly motivated self-starter and self-directed learner with a creative mind and high attention to detail
•    Attitude of continuous improvement and ability to handle multiple priorities.
•    Strong presentation skills
•    Knowledge of heavy-duty truck parts and components
•    Team player
•    Ability to travel
•    Six Sigma Belt a plus
•    Fluent in Spanish

Additional Job Board Information

•    PACCAR Parts is an eVerify Employer.
•    PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.
•    PACCAR has success with diverse teams of employees working together to achieve excellent results. Having a diverse and inclusive work environment ensures PACCAR has the talent needed to conduct business today and in the future by leveraging different backgrounds, skills, and viewpoints. We believe diversity in the workplace increases innovation, results in better decisions and increases employee engagement.

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Outside Sales, Advertising, Database, Supply, Marketing, Sales, Technology, Operations