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Powertrain Marketing Manager Job

Date: Feb 12, 2021

Location: Kirkland, WA, US

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF Trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Kenworth Truck Company

Kenworth Truck Company is the manufacturer of The World’s Best® heavy and medium duty trucks. Kenworth is an industry leader in providing fuel-saving technology solutions that help increase fuel efficiency and reduce emissions. The company’s dedication to the green fleet includes aerodynamic trucks, compressed and liquefied natural gas trucks, and medium duty diesel-electric hybrids.


Job Overview:  Manage the Kenworth Powertrain & Zero Emissions market segments (PACCAR Powertrain, Electric, Fuel Cell, and Green House Gas technologies) strategies to achieve division sales, margin, PACCAR Powertrain market share and GHG compliance goals.


Job Functions / Responsibilities:

•    Manage marketing activities for integration of PACCAR Powertrain and Zero Emissions technologies into Kenworth products.
•    Develop annual marketing plan for Powertrain, Zero Emissions & Green House Gas (GHG).
•    Lead project management activities to execute new product launches.
•    Manage customer events and trade shows
•    Maintain technical understanding of PACCAR Powertrain & Zero Emissions products.
•    Maintain understanding of technologies needed meet GHG regulations.
•    Provide input to GHG team on customer adoption of new technologies.
•    Create marketing content, including FABs (Features Advantages & Benefits), walk around presentations, competitive product comparisons, sales collateral content, training content and other marketing content.
•    Analyze market and customer data to develop regional and segment marketing strategies.
•    Initiate marketing actions to influence sales outcomes that achieve division goals.
•    Work with sales team to spec trucks that meet customer’s needs & provide technical expertise to win deals. 
•    Present to various audience, including division management, customers, dealers, internal departments and other PACCAR entities. 
•    Develop and manage special marketing projects as assigned:  For example, subscription services & service marketing.


Qualifications / Skills:

•    Bachelor’s degree in engineering, marketing or business administration required.
•    Master’s degree preferred.
•    5+ years’ experience in engineering, sales, marketing or field service preferred.
•    Knowledge of Kenworth products, customer needs, competitors and North American truck industry preferred.
•    Must be a self-started with strong analytical and problem solving skills.
•    Must possess excellent verbal and written communication skills.
•    Up to 35% travel required.  


PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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