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Marketing Specialist/ Sr. Marketing Specialist Job

Date: Apr 20, 2022

Location: Denton, TX, US, 76205-7864

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!


Peterbilt Motors Company
On highways, construction sites, city streets, logging roads - everywhere our customers earn their living - Peterbilt's red oval is a familiar symbol of performance, reliability and pride.  Peterbilt has reigned as America's premium quality truck manufacturer since the company's founding in 1939. Our dedication to deliver products and services focused on improving customers' performance, image, profitability and peace of mind truly makes Peterbilt the Class of the Industry.


The Marketing  Specialist position is responsible for the development and execution of marketing projects, initiatives and programs related to communications on employee branding for Peterbilt. This position works closely with the Peterbilt Human Resources department and offers considerable opportunities to leverage and develop skills in marketing communications, branding and events. It is critical that this individual be highly organized with meticulous project planning skills and thrives in a fast-paced environment.


  • Develop comprehensive employee branding strategy; analyze data to draw key recommendations around campaign optimization
  • Be an Internal and external (employee-facing) Peterbilt brand ambassador.
  • Increase employee awareness of brand actions and initiatives (new dealers, product launches, dealer meeting, customer events, job fairs, school events, etc.)
  • Manage social media platforms for recruiting and retention initiatives (Linkedin, Facebook, twitter, handshake, etc).
  • Support the Human Resource department in promoting events in social media as needed.
  • Provide creative direction for internal employee branding marketing videos.
  • Creatively engage employees to enforce brand guidelines and standards.
  • Manage HR intranet content.
  • Serve as photographer for HR events as needed.




  •  Strong writing, editing and proofreading required
  • Aesthetic sensibility
  • Excellent organizational skills and a high level of attention to detail
  • Ability to work under pressure, meet tight deadlines and prioritize and manage multiple marketing tasks, projects and deadlines with enthusiasm and without jeopardizing quality
  • Dedication to providing superior customer service


  • Bachelor’s Degree and 3-5 years of related experience in Marketing & Branding
  • Superior written and oral communication skills
  • Demonstrate a spirit of collaboration and creativity
  • Proficient in Word, Power Point and advanced Excel. Knowledge in Adobe Creative Suite an asset.

Why work for PACCAR/Peterbilt?

  • Competitive salary, 401k with a 5% match, AND a company paid Pension Plan after 5 years of service.
  • Medical, dental, and vision insurance plans for you and your family.
  • Comprehensive Paid Time Off – Vacation, Paid Holidays, and Sick Leave.
  • Tuition Reimbursement for continued education – eligible after 1 year of service.
  • Global Fortune 500 company with a wide array of growth and development opportunities.
  • Work alongside experienced goal-oriented colleagues recognized as experts in their fields.

Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability. Peterbilt promotes Diversity and Inclusion through mentorship, events, and affinity support groups – The Diversity Council, Peterbilt Women’s Initiative (PBWin), Veterans Group, and ADVOCATE (An LGBTQ support group).

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