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Marketing Segment Intern - Summer 2019 Job

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Date: Mar 18, 2019

Location: Denton, TX, US

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks.  PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium-, and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.  PACCAR also designs and manufactures advanced diesel engines, provides financial services and information technology, and distributes truck parts related to its principal business.

Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

Peterbilt Motors Company
On highways, construction sites, city streets, logging roads - everywhere our customers earn their living - Peterbilt's red oval is a familiar symbol of performance, reliability and pride.  Peterbilt has reigned as America's premium quality truck manufacturer since the company's founding in 1939. Our dedication to deliver products and services focused on improving customers' performance, image, profitability and peace of mind truly makes Peterbilt the Class of the Industry.

Requisition Summary

Peterbilt Motors Company, a PACCAR Company, has an opening for a Marketing Segment Intern in Denton, Texas for Summer 2019.

Job Functions / Responsibilities

  • Support Market Segment Managers in the collection, analysis and presentation of market segmentation data
  • Support analysis of customer interview data to build a brand positioning matrix
  • Carry out customer interviews to gather information on drivers of take rates of key components and options (connected truck technology, ADAS, powertrain integration)
  • Develop dashboards for the tracking of key component take rates
  • Carry out market research to develop a competitive product gap analysis. Evaluate and align Peterbilt product vs. other major OEM offerings to identify and understand gaps.
  • Develop and document a formal process for selling Marketing trucks to be captured for Six Sigma credit

Skills / Competencies

The skills that are important to be successful in this position are as follows:

  • Exceptional Microsoft office to include-Advanced Access and Excel skills
  • Excellent verbal and written communication
  • Excellent data management skills
  • Strong Professionalism
  • Analytical
  • Sense of urgency


The candidate we seek will be recently graduated or currently enrolled in a Marketing, Business, or related Program and have completed their sophomore year of college.   

Additional Job Board Information

If you would like more information about what makes PACCAR an excellent place to work, please visit the PACCAR Career Site.

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.

Nearest Major Market: Denton
Nearest Secondary Market: Dallas

Job Segment: Developer, Six Sigma, Market Research, Data Management, Technology, Management, Research, Marketing, Data

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