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Marketing Cloud Program Analyst Job

Date: May 9, 2022

Location: Bellevue, WA, US, 98004

Company: PACCAR

Requisition Summary

 

The Salesforce Marketing Cloud Program Analyst will gather, synthesize, and interpret business goals to create and execute Marketing efforts using Salesforce Marketing Cloud and Salesforce CRM. This role will collaborate with the Marketing team and the business to enhance digital marketing communications in the form of customer personas, journey maps, user flows, and experiences. Ideally, the Salesforce Marketing Cloud Program Analyst will also optimize Marketing Cloud’s automation tools for multiple digital marketing channels and have responsibility for website content and email management.

 

Job Functions / Responsibilities

 

  • Build, execute, and refine Marketing Cloud and CRM strategies (including customer journey maps) across multiple channels
  • Continuously enhance customer persona needs, attitudes, and behaviors to inform solutions, messaging, and content
  • Develop and implement marketing automation in Marketing Cloud (Pardot Plus/ExactTarget)
  • Understand and establish connections between Marketing Cloud and CRM
  • Analyze and report results that will drive further optimization for email performance
  • Develop content for PFC Websites and other marketing activities
  • Assist report and dashboard creation for business users
  • Continuously improve standards by proposing technology solutions, troubleshooting issues, enhancing Salesforce configurations, and identifying/testing new functionality and tools
  • Provide training to end-users

 

Qualifications

 

  • 3+ years of experience with Salesforce Marketing Cloud (Pardot Plus/ExactTarget) including Email, SMS, and Push channels
  • Skilled with HTML, CSS, Amp scripting, and SQL
  • Experience with Email/Mobile Studio, Journey Builder, Content Builder, Advertising Studio, Social Studio, Data Extensions, Contact Builder, Audience Builder, Connector, and Predictive Intelligence (preferred)
  • Adobe Photoshop or similar photo editing software experience
  • Strong communication skills including the ability to create business/technical documentation and interact with senior-level executives in a corporate environment

 

Experience, Education and Training

 

  • 3-5 years’ experience with Salesforce and Marketing Cloud automation
  • Bachelor’s degree in Marketing, Computer Science, or relevant field required
  • Certifications in Salesforce products preferred (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist)
  • Experience with financial services/regulated products a plus


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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