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Events & Branding Specialist Job

Date: Nov 24, 2021

Location: Bellevue, WA, US, 98004

Company: PACCAR

Company Information

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.
 
Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!
 

Division Information

PACCAR Leasing, a PACCAR division, was founded in 1980 to provide premium Kenworth and Peterbilt vehicles to leasing and rental customers. PacLease is one of the fastest-growing commercial truck leasing companies in the transportation industry. With independent and company-owned locations throughout the United States and Canada, PacLease provides customized full-service lease, rental, and contract maintenance programs designed to meet your specific fleet needs.

Requisition Summary

The Events and Branding Specialist is responsible for coordinating the event logistics of PACCAR Leasing tradeshows and events.  In addition, the role is responsible for managing PACCAR Leasing’s digital marketing/social media efforts, and developing new initiatives across various online marketing channels.    

Job Functions / Responsibilities

  • Develop and increase the social media brand awareness of PACCAR Leasing and PacLease franchises in North America through ongoing content creation, posting and promotion via LinkedIn, FaceBook, YouTube, etc.
  • Manage the creation, launch, and optimization of ongoing and new digital marketing campaigns via various marketing channels including email marketing, social media sites, pay per click and display advertising, etc.  
  • Coordinate the event logistics of PACCAR Leasing tradeshows, events and training sessions (includes registration, attendee tracking, conference room bookings and hotel guest room blocks).
  • Maintain and adhere to allotted event budgets.
  • Partner with the leadership team to develop and manage the agenda for corporate sponsored meetings and events.
  • Initiate, coordinate, and participate in all efforts to publicize PacLease events.
  • Negotiate with PACCAR Leasing suppliers for sponsorship of annual PacLease events.
  • Attend planned events as needed to ensure event planning execution.
  • Additional duties as assigned.

Qualifications & Skills

  • Experience managing digital marketing and/or social media campaigns across various online marketing channels
  • Two or more years of marketing experience required.
  • Two or more years event planning experience including contract negotiations of hotels and venues for groups of 50 or more.
  • Ability to travel 10-15%.
  • High level of proficiency with MS Office applications, particularly PowerPoint.

 

Education

Bachelors degree required.

Additional Job Board Information

PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Event Planning, Branding, Social Media, Advertising, SEM, Hospitality, Marketing