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Brand Manager Job

Date: Oct 26, 2020

Location: Bellevue, WA, US

Company: PACCAR

PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. PACCAR designs and manufactures advanced diesel engines and also provides customized financial services, information technology and truck parts related to its principal business.

 

Whether you want to design the transportation technology of tomorrow, support the staff functions of a dynamic, international leader, or build our excellent products and services — you can develop the career you desire with PACCAR. Get started!

 

Division Information
PACCAR Financial, a PACCAR division, facilitates the sale of premium-quality Kenworth, Peterbilt, and DAF trucks in 20 countries on three continents worldwide by offering flexible and competitive financial products and value-added services specifically tailored to the transportation industry.  PFC has been providing Peterbilt, Kenworth and DAF owners with innovative financing plans that can be customized to meet individual business needs for almost 60 years.
 

Requisition Summary
PACCAR is seeking a Brand Manager that can join the PACCAR Financial division.  The Brand Manager is responsible for developing and maintaining internal and external communication and advertising for PACCAR Financial. This position is also responsible for the content maintenance of internal and external websites, print media, marketing newsletters, graphics and social media content.

 

Job Functions / Responsibilities
Some of the expected duties are but not limited to the following:

  • Full cycle development of marketing material and branded merchandise for PACCAR Financial to support US and Canada.
  • Coordinate and create content for PFC’s participation at trade shows and other events.
  • Support Senior Managers and executives to create graphics content for presentations.
  • Manage and coordinate creation of ad graphics and email/social media campaigns.  In addition, develop communication programs for value added services and resources.
  • Own management and design of division websites.  Responsible for driving and analyzing website traffic to the PFC websites.
  • Develop company specific videos, including storyboards, and scripts to add to current video library collection.
  • Coordinate invoices and purchasing approvals for marketing and tradeshow event materials as needed.  Maintain budget worksheet with expense items.
  • Manage and develop high level visual graphics and video elements for division.
  • Coordinate PACCAR Financial’s internal newsletter and print media for employee appreciation events.
  • Manage public relations (PR) content for PACCAR Financial by coordinating relevant topics and information with the PR agency to develop press releases, which add company value and expand media opportunities.
  • Additional duties as assigned.

 

Qualifications and Skills

Required:

  • Bachelor’s Degree; Marketing, Business Administration, Graphic Design or relatable degrees
  • Minimum 3 years of marketing experience.
  • Possess strong project management and organizational skills with the ability to multi-task and meet tight deadlines.
  • Proven advanced skills in Adobe Illustrator, Photoshop, Sketch (Adobe Creative Cloud) and InDesign.
  • High level of proficiency with MS Office applications, particularly PowerPoint.
  • Webpage design, analytics, and familiarity with tools that drive traffic to websites.
  • Must be able to work independently. 
  • Willingness to travel up to 15% of the time.

 

Desired:

  • Understanding of HTML, CSS and basic technical considerations.
  • Experience with Google Analytics.
  • Experience with Tableau.
  • Experience with Salesforce Marketing Cloud
  • Photography and Videography experience helpful.
  • Knowledge of United States and Canada marketing and advertising regulations helpful.

 

Competencies
Act with Integrity
Demonstrate Adaptability
Drive for Results
Influence Others
Lead Innovation and Quality Initiatives
Manage Execution
Manage Talent
Use Sound Judgment / Business Acumen
Technical Acumen
 

Additional Job Board Information
PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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